Esika Cosmetics

“This shoot came off without a hitch thanks to the great Production Team and Clients on the shoot.” It’s not everyday you get to shoot in Miami and make it look like the Cape or go from outside shots edited to look like they took place in the mountains to shooting in a beautiful penthouse. All in a days work, well actually 3 days with one PrePro on my part. The.. Read More

Lady Gaga and me

Do you think it bothers her that I don’t listen to her music and wouldn’t recognize her if she stopped by and said hi? It shouldn’t. Even if you’re a pop star, you don’t needeveryone to be a fan or a customer. And especially if you’re not a pop star, worrying about whether everyone laughs at your jokes, buys your product or even likes you is counterproductive. Unless you’re running.. Read More

Cliches When you launch a new idea or project into the world, you’ll probably use connections to what has come before as a way to tell your story. Caribou Coffee, for example, uses all sorts of metaphors and cues and even verbal tropes <>  that we learned from Starbucks. These signals help us understand that the place we’re about to enter isn’t a steakhouse, isn’t a shoeshine stand and isn’t.. Read More